Solving problems for Indian MSME owners
See what's holding your business back. In 20 min.
Answer 27 questions about how your business runs today. Your report shows how much it still depends on you, and which hurdle to fix first. Built by ICON Consultancy, advising MSMEs since 1997.
- Free
- No sign-up
- Full report on screen
- Confidential
- 1Your Owner Freedom ScoreOne number from 0 to 100 for how much runs without you.
- 2Your owner typeFirefighter, Conductor, Architect or Visionary.
- 3Your top three hurdlesRanked, so you know where to start.
- 4One thing to do this monthA first step, in plain words.
52/100
Owner Freedom Score
You run the show as a Conductor.
Firefighter 0–40 · Conductor 41–60 · Architect 61–75 · Visionary 76–100
Your top three hurdles
- 01Decisions wait for youManagement
- 02Nothing is written downSystems
- 03The team waits for instructionsPeople
List the five decisions your team brings to you most often. Hand two of them over this month, with a clear limit.
Five Maps, one starting point
Not sure which Map you need?
Each Map answers one question about your business. Tick what sounds like your situation, and we'll point you to where to start. Most owners start with HurdleMap.
Every Map ends in a report like this.
Pick the question you need answered. Each report gives you one clear number, the reasons behind it, and what to do first. Figures below are samples.
HurdleMap
FreeHow much still depends on you.
Read about HurdleMap →CashMap
Free startHow much cash is stuck, and where.
Read about CashMap →TeamWorkMap
Free startWhat's required to improve teamwork.
Read about TeamWorkMap →POSHMap
FreeYour POSH gaps, before an inspector finds them.
Read about POSHMap →FreedomMap
Starts ₹4,999A 90-day action plan to be free from your hurdles.
Read about FreedomMap →How MSMEwise works
The same order ICON has followed with owners since 1997.
- Step 1
Diagnose
Assess how your business runs today. Twenty minutes, on your phone.
- Step 2
Prioritise
Your report ranks what is holding you back, so you fix the biggest hurdle first.
- Step 3
Act
Go deeper with FreedomMap and an ICON consultant when you are ready to make the change.
- Step 4
Measure
Go back to step 1 and repeat the continuous improvement cycle.
Owners who have worked with ICON include Emami Limited, Turtle Limited, Pan Seeds, Holoflex Limited, Modern Properties, GMS Agritech and Spectrum Artcomm.
Questions owners ask
What is MSMEwise?
MSMEwise is a self-service platform for Indian MSME owners to solve their problems. It offers HurdleMap (how much the business depends on you), CashMap (cash stuck in stock and unpaid bills), TeamWorkMap (what your team really thinks), POSHMap (POSH compliance) and FreedomMap (a consultant-reviewed 90-day plan).
Which diagnostic should I take first?
Start with HurdleMap. It is free, takes about 20 minutes, needs no sign-up, and shows how much the business still depends on you. Your report points to the next Map. FreedomMap is the paid six-dimension roadmap that follows when you are ready to act.
Do I need an account to start?
HurdleMap, POSHMap, a personal CashMap and the TeamWorkMap prediction are free, and signing up is optional. Signing in is advisable to save your report and track improvement when you retake the assessment. FreedomMap, the TeamWorkMap team survey and the CashMap channel survey require signing up.
Who sees my answers?
Only you see your report. When a company runs CashMap across its dealers, or TeamWorkMap across its team, it sees combined patterns only, never one person's answers or score.
Who operates MSMEwise?
ICON Consultancy Services, Kolkata, which has advised Indian MSME owners since 1997. Product support is support@msmewise.com; consulting enquiries go to icon@iconconsultancy.com.
Twenty minutes. One clear picture.
HurdleMap is free, needs no sign-up, and shows the full report on screen.