About MSMEwise
Three decades with Indian MSME owners, made short.
MSMEwise is built and run by ICON Consultancy Services, Kolkata. ICON has worked with Indian MSME owners on strategy, systems, leadership and growth since 1997. MSMEwise puts that work into short diagnostics an owner can take on a phone, in one sitting.
Why ICON built MSMEwise
In more than 200 engagements, ICON kept meeting the same problem: a business that works because the owner never stops working. The first conversation was always a diagnosis, and it was always slow and expensive.
MSMEwise makes that first step free and fast. Each Map asks plain questions about what actually happens in your business, and gives you a report you can act on the same day. When you want help acting on it, the same consultants are one step away.
What MSMEwise offers today
HurdleMap
How much your business still depends on you.
CashMap
How much cash sits in stock and unpaid bills.
TeamWorkMap
What your team really thinks, side by side with what you think.
POSHMap
Where your business stands on POSH compliance.
FreedomMap
A 90-day plan out of owner mode, reviewed by an ICON consultant.
More on the way
Got a gap you'd like a diagnostic for? Write to support@msmewise.com.
Get in touch
Owners who have worked with ICON include Emami Limited, Turtle Limited, Pan Seeds, Holoflex Limited, Modern Properties, GMS Agritech and Spectrum Artcomm.
Start where most owners start.
HurdleMap is free, takes 20 minutes and needs no sign-up.